About Alison

Hello! Welcome to my website, I’m excited you’re here and I’m ready to help you on your journey to health! My name is Alison O’Keeffe and I am an Institute for Integrative Nutrition (IIN) Certified Health Coach. My passion lies in helping people realize their health and wellness ambitions.

Long before I became a certified health coach, after learning just how toxic our food supply was and striving to make changes for my struggling firstborn,  I was already sharing my newfound knowledge on how to live a healthier life with my family and community.

Since that time 10+ years ago, I have explored, researched, studied and experienced the holistic options available for true healing, often from the inside out. In addition to becoming certified, I have gathered an amazing team of Holistic Practitioners, including a Clinical Herbalist, an Osteopathic Physician, a Functional Medicine Nurse Coach, a Chiropractor and two Medical Marijuana Doctors (one in NY and one in CT to accommodate clients in either state) who, along with my expertise, are all readily available to work with you in whichever way we find best suits your individual needs.

While modern medicine has made many advances, medical doctors rarely focus on the nutritional aspect of healing and often provide toxic pharmaceuticals under the guise of “helping” their patients. As an IIN Health Coach, I focus on the Circle of Health Model which is a tool that provides a better look into your unique health needs and what steps to follow to ensure optimal health for each of my clients. 

My job is not only to help you become your best self through integrative nutrition and health coaching, but for you to become your own family's health coach and advocate as well, because what is better than a happy and healthy family, feeling great living their best life? Nothing I can think of!

My Family’s Journey to Health:

A little more about me…

It started when I had my first child and I began questioning what I was putting into his body. Organic foods were just starting to hit the shelves in our local grocery stores, and I was intrigued because my son was showing signs of intolerances to mainstream foods. In particular, he was having a terrible time with cow milk. I was shocked to find just how toxic the Standard American Diet (SAD) was; from genetically modified organisms (GMOs,) pesticides, corn syrup, artificial dyes, factory farming, highly processed foods, not to mention the toxic cleaning supplies and toxic body care and pharmaceutical drugs. Rather than put a likely toxic band-aid on the symptoms, as the medical doctors were suggesting, I began to get curious about the root cause of the issues. I found holistic practitioners who helped us do just that. I learned that we are all bio-individuals, needing individual attention with unique nutritional needs; and one diet or therapy doesn’t fit all.

This is when I began looking into alternatives for my baby, but it was just the tip of the iceberg. A few years later when my son was three years old, he became very ill and began showing signs of Autism spectrum disorder (ASD), Tourette's Syndrome, and ADHD. The allopathic doctors seemed to be doing more harm than good; pressuring me to put my son on pharmaceutical stimulants, telling me it was the only way to help him. Once again, I took matters into my own hands and decided to look even further into a holistic approach to help him. It was amazing to watch the healing that took place when I brought him into a more holistic way of living. We saw holistic practitioners and I drank up all the information I could from them and other natural resources.

I knew I had to make some changes, and I know how overwhelming this can feel to do it all at once. I navigated this new lifestyle, learning at every turn and putting into practice with my family all that I was learning. As I was changing my young son’s diet, I started making changes for myself and my husband as well and began seeing incredible changes in us all. I believe this turning point is when a health coach was born. I was so excited to share what I was finding. I started making house calls to help heal my friends and families. I started taking  friends grocery shopping in local health food stores to educate them.

After a number of years, and two daughters later, I have found a solid groove in holistic healing and came to realize it is my calling to help others realize optimal health as well. My family has all different food sensitivities and each has a different diet that fits what their growing bodies need. I have become very knowledgeable navigating all of these restrictions and needs while finding healthier alternatives to the unfortunately standard, dangerously addictive food choices that Americans are offered. I now have years of experience helping young children with ADHD, Autism Spectrum Disorder and weight loss, as well as adults with anxiety and depression, weight loss, cancer, and chemotherapy side-effects and I am ready to help more!